MOUS
Whilst working as the Creative Lead at Mous in London, I worked with a small, in-house production team to create all of the seasonal content and launch a vast range of products.
From product-heavy campaigns that focused on the extreme protection the accessories provide — where brand storytelling and aesthetic is incredibly important — to crazy product launches that piggyback from Apple’s seasonal launch dates.
For last year’s iPhone 12 launch, we wanted to go even bigger, and as 2020 had been so up in the air, creating pressure around production and scheduling, we took to the sky in a hot air balloon to test our product from 45 feet in the air… and it survived!
From the start of my time with Mous, I pushed for the brand to become more well-known and memorable in the tech world. Through attention-grabbing content and pairing our extreme protection with extreme sports and stunts, we became one to watch, and a leader in the category across Europe and the US.
- My role: Creative Director, Designer, Retoucher