nudie are known throughout Australia as the go-to, all natural juice brand. So when they decided to release a new Icelandic yoghurt range, the idea had to keep the friendly and whimsical tone of voice while heroing the high protein message.
We created a range of short, dynamic headlines to stop consumers in their tracks. These were spread across a range of large scale out of home placements and saw the product launch to a welcoming market.
- My role: Art Director, Designer, Copywriter