Bonds Christmas Campaign
I worked with Bonds and a broader team to create a Christmas campaign that showcased a white, hot, Australian Christmas.
The campaign ran with the line ‘Get in the Spirit’ which acted as a call to arms for Australians to join in the festivities and spread a little joy.
We decided to flip the whole idea of a ‘white Christmas’ on its head and use the Aussie white sand dunes and the salt mines for our campaign.
With a dazzling range of underwear and a twist on a classic Christmas, we brought to life a bright and festive campaign to see out 2018.
- My role: Art Director, Designer